So we all know that you need to cleanse, tone, and moisturize your face on a daily basis, but what about facial serums? Even some beauty buffs are at a loss when trying to figure out if they need a serum, what type of serum to use, and what these little bottles of beauty potion even do! Well, luckily we have the answers to all of these questions! First, let’s get the facts straight on what a facial serum is; these beauty must-haves pack some powerful benefits. Serums are formulated with a higher concentration of active ingredients and smaller molecules that have the ability to penetrate deeper into the skin. Sounds pretty great, right? This particular type of product is what should be used when you want to target a specific skincare concern. They are designed to provide strong results by penetrating nutrients as far as they can go into the skin. Think of a serum as a vitamin for your complexion, the more nutrition you provide to your skin the better it will appear! Serums are not meant to replace moisturizers, because serums do not have as many hydrating properties as moisturizers, they are meant to be used in conjunction with the rest of your daily skincare regimen. You should cleanse and tone your skin, then apply your serum, and your moisturizer can be applied right over the serum. If you follow this daily routine your complexion will be glowing! Now to get to the good stuff, how to pick a serum for you! Repêchage serums offer phenomenal results based on scientific advances in skincare and there is a serum for everyone! Some of the leading skincare concerns include diminishing the appearance of fine lines, repairing damage, brightening, clearing, and overall skin health and we have created serums to address each of these concerns. For anti-aging benefits, the Vita Cura® Opti Lift Serum is formulated to lessen the appearance of lines and wrinkles for immediate and dramatic results, giving your face an instant pick-me up! If you're looking to rejuvenate and repair your skin, then the Vita Cura® Cell Renewal Serum is for you! This serum helps promote cellular repair, improve circulation, and provide protection from oxidative damage. The key ingredient in this serum, Thermophyllus, provides powerful enzymatic protection and DNA repair. For those that experience hyperpigmentation, the breakthrough Biolight™ Brightening Skin Correct Serum contains three unique peptides clinically proven to rapidly help brighten and even skin tone due to the sun, age, acne scars and hormonal changes. If you have more problematic skin, the Hydra Medic® Beta Hydroxy Serum has got you covered; it penetrates pores to help control acne blemishes and help stop breakouts before they start. And if you’re looking to provide your skin with a large dose of nutrients to keep your skin in its healthiest possible state, then the C-Serum Seaweed Filtrate will indulge your skin with a highly concentrated seaweed extract rich in vitamins, minerals amino acids and trace elements. If you haven’t used a serum before, I bet it's hard to believe that you ever lived without one! With all the information we just went through, I am sure that you realized that just about everyone could reap the benefits of a facial serum! We all have areas of our skin that we would like to improve and serums are the way to achieve your desired results! Adding this beauty product into your daily beauty routine will only take a few extra moments but will provide big results! So if you aren't already using a serum, what are you waiting for? What is your biggest skincare concern that you would like to target with a serum? Tell us in the comments below!